The Isuzu Trucks

Isuzu has become one of the most recognized brands in the trucking industry. The company has over 90 years of experience in the automobile manufacturing business and is among the oldest automobile producing companies of Japan. Started in 1916, the company has grown to become a specialist in commercial vehicles and heavy-duty trucks production.

The Isuzu became the world's largest manufacturer of medium and heavy-duty trucks in 2005. The company has many manufacturing and assembly plants in Japan. It is world known for its excellent diesel engines that are used in the trucks and SUV's world over.

Isuzu trucks are the highest selling truck in the USA. When the sales of the Isuzu automobiles and other small cars dropped down in the later part of 1990's, the company totally withdrew its sedans and other compact cars in its lineup from the market. Isuzu shifted its focus completely to manufacturing trucks and diesel engines.

The General Motor Inc, the global giant in the automobile business, is a partner of Isuzu Car Company and has a stake well over 12% in the Isuzu. The GM has invested heavily in the Isuzu facilities. Isuzu supplies the diesel engines for the GM trucks world over. The diesel engines manufactured by the company are of supreme quality.

The Isuzu trucks are synonymous with efficiency and dependability. Thus, they have been the most favorite truck of the Americans for years now. Although there is only one truck currently available in the Isuzu portfolio, the i-Series truck. However, the commercial Isuzu trucks came in three different categories.

The Isuzu F Series commercial trucks possessed almost perfect maneuverability. The Isuzu also patented the diesel engine of this commercial truck. It delivered power and performance with a punch. The next in line was the Isuzu H Series commercial trucks. This series had class 6 to class 8 trucks on offer. All the trucks could be used for heavy duty freighting and hauling handling tons of load.

Last are the Isuzu N Series commercial trucks, which offered hexa-cube cab design. These trucks had both gas and diesel variants. The trucks had a very low running cost, the thing that actually made them popular among the truck drivers and companies. The companies that need compact and low cost trucking solution in their fleet mostly buy the current trucks on sale by Isuzu.

Due to huge drop in sales Isuzu Car Company has decided to pull out of the American market. The company will start the process in early 2009 and will take about 1-2 years for the company to completely withdraw. However, it will keep supplying the diesel engines and other automotive parts to its ally GM.

From here on Isuzu will sell only commercial vehicles in the United States. Any truck driver in the US will easily tell you that the Isuzu trucks are the most reliable, fuel-efficient and performance packed trucks on the US roads. It is sad that a company with such a value will have to withdraw from one of the major automobile markets in the world because of the unavailability of funds for new product development and poor marketing efforts.